New Zealand’s trade minister Tim Groser recently quoted
the examples of Walmart and McDonald’s. In their determination to be environmentally-friendly companies, both of them are steadily shutting the door on purchasing from suppliers who don’t follow policies that display climate-change awareness. Walmart is putting in place a Sustainability Index, he said, and McDonald’s is ceasing to buy beef from cattle suppliers who don’t actively practise sustainability. “Macca’s” is also working to end use of antibiotics in food products, reduce pesticides, and find more humane slaughtering methods. So get on board – or risk missing the boat, was the clear message from the Trade Minister.
Posts Tagged ‘organics’
Groser Greening Agriculture
Wednesday, November 4th, 2009Food & Beverage
Monday, October 5th, 2009| GREEN SCORE | NEW ZEALAND FOOD & BEVERAGE |
| Effort | B- |
| Results | B |
Consumer motivations for organic food centre around the concept of food integrity. Integrity is part of a basket of brand ethics gaining greater currency by the day amoungst 21st century consumers. Other closely related ethics in the basket include “authenticity” – identified in the strategy behind 100% Pure New Zealand. Simply, this means people want to know that what they are putting in their stomachs is the real thing. There is less and less interest in scientific assurances that there is no discernable difference between the synthetic and the original. At least amoungst those better off consumers in the world who are happy to pay more for the latter. (more…)