How many nails does it take to close the lid on the coffin marked Clean Green New Zealand, asks the Sunday Star Times. “For years, we’ve been reading stories quoting greenies who say our environmental image is at risk. In the past two months, however, that risk could be tangibly measured in column centimetres – or inches, depending which country’s newspapers you were reading.” (Inside Tourism). So is clean and green worth the fight for New Zealand? (more…)
Posts Tagged ‘digital branding’
Give Up On Clean and Green?
Tuesday, December 8th, 2009What’s in a Brand?
Monday, October 5th, 2009Brand. The origin of the word is clear enough. To identify ownership of live-stock, poor beasts got their owner’s logo burnt onto their behinds. Very appropriate perhaps for a country whose international commerce has its roots in the livestock industry. (more…)